Our Work

Major Packaged Goods Oral Care Brand, NJ

Created a new and highly targeted consumer promotional campaign that enabled the brand to generate product trial capabilities right in the target audience's homes. Campaigns resulted in significant market share and created a trackable ROI of 27%/year (average per each of 4 consecutive years).

World-Renown Computer Enterprise Brand, CA

Created a new and unique "friends and professionals" referral strategy for a well-known technology brand.  Provided a turnkey, strategic and tactical plan to harness and reward powerful word-of-mouth activity.  The industry category operated within a mature, "promotion-glutted" B-to-B environment.  We proposed a major shift in rewards methodology to build strong numbers of new clients and enhance sales revenues.

"Green" Lubricant Start-Up Brand, CT

For 3 years, this start-up brand had been operating within a negative revenue flow.  The investors were not a happy lot.   After carefully researching the target audience, the optimal markets, the competition, a new marketing and sales plan was forged to reduce annual costs by 32% and a positive cash flow scenario was realistically forecasted during the initial year of execution.

Specialty SaaS Healthcare with a Service Provider, OK

Completed an intense turnaround with a specialty healthcare provider relative to their marketing, customer engagement and business development functions. Though the category was new, we quickly adapted, consulted and helped this team in a variety of meaningful ways. Within a half-year, we built and maintained active dialog and engagement with 100% of the client's customers; encouraged 22% of it's clients to generate a 25% increase in incremental product purchases; created a working marketing plan; introduced a CRM tool and, identified the best prospective targets and how to reach them.

Major Tobacco Manufacturer, VA

After several years of building business relationships and "investing" helpful content and engagement, the client shared a problem that required high annual internal maintenance costs and inefficient human intervention.  An alternative solution was provided, reducing overall costs by 90%.  Later the client team decided to source out all of their direct marketing and online services.  Our organization assisted in the development of the RFP, represented 1 of the 3 top contenders and....eventually won business worth $2.5 million each of a 5-year period.